Edinburgh based hair salon Headonism thought they needed a stylish new website. They thought a website was the most important next step in growing their brand. But, as soon as I met Jenny, the salon owner, it became apparent that a new website wasn’t the priority. What Headonism needed was a brand identity that reflected their personality. A strong brand presence that could act as a driver for change across the business. One that Jenny, her team and her clients could get right behind.
Headonism has been a fixture on the High Street of Edinbuutgh since 2005. Led by Jenny, they’ve grown consistently as a result of their hairdressing talents and their approach. They’ve built a loyal customer base in Midlothian, and their reputation means clients travel from Dundee and Glasgow to experience what Headonism have to offer. The first incarnation of the new Headonism brand was on the exterior of the shop which was in dire need of updating. Using the new branding prominently turned the shop front into an eye-catching advert for the salon. This was quickly followed by the interior of the Salon. New branded salon products, stationery and other marketing materials were then developed such as business cards and gift vouchers.
