5 Reasons You Should Invest in a Professional Brand Identity

17 July 2022   |   by Alex Barratt   |   Brand Identity, Logo
Let’s go through the 5 main reasons why investing in professional logo design is the best decision your business.

First of all, if we want to understand what a logo is, we must first understand what it is for. A logo is for identification. A logo identifies a company or product via the use of a mark, flag, symbol or signature. A logo does not sell the company directly nor describes a business. Logos are there to give your business identity, not to explain.

It is the one graphic that genuinely reflects the style and meaning of a brand. A lot can be said through it, which is why it’s important to make sure you choose the right one. A big part of the success of a logo is who you choose to design it.

Hire experts to represent you brand

Hire a professional graphic designer, but make sure you check out examples of their previous work — and you like what they’ve done previously. If they have a large portfolio of great looking logo design examples, you can be more confident in their ability to design you a great logo. Trust them, that’s their job.

When you get it right, strong design can spark emotion, create camaraderie and inspire your audience’s next move. Getting down to it, great design is a game-changer. When this is applied consistently across your social media channels, printed media, emails, shopfront and more, it begins to form your identity.

1: The right first impression

Mostly, a logo is the first graphic from branding that people see, and it appears everywhere. From business cards to brochures and, of course, a website which is right there for everyone to see. If it doesn’t resonate with your target audience and reflects a professional style, customers or readers will not stay for long. For example, if you have a t-shirt brand, if your logo looks cool, customers might believe your products are too. Or imagine a law company that has a low-budget logo that is pixelized, will you get the impression that it is a successful company you can trust? Of course not, so keep that in mind.

2: Building trust

When you’re starting a new business, it can be a challenge. But keep in mind that before a person tries your product or service, they assess appearance. A brand that has a professional logo design as part of their identity immediately generates trust. A strong brand identity can inspire someone who doesn’t know anything about your business to show interest in what you produce or deliver. It can also help build loyalty over time, as your business grows and gains fans. Being authentic and genuine isn’t something that companies can fake. Consumers are smart, and they expect a lot from the brands they choose to support. More than a great product or service, it’s the passion and cause at the core of the company that builds this much deeper emotional connection between the brand and the customer.

3: It’s not just about having a good idea

In a world where people interact with hundreds of brands a day, you have milliseconds to capture someone’s attention and stand out. A professional logo will also help your brand to be remembered in the future, promoting your business or blog. Creating each logotype has its own flow, it’s not just about having a good idea. Every designer needs to keep in mind several elements like brand mission, values, target market, and competition also as setting the right visual composition – optical balance, correct color selection and of course the key element.

4: Right files for all branding materials and platforms

Apart from market research and concept design, investing in a professional logo will ensure that your designer will send you all type of files you need, specific for printing or web use. This will avoid pixelated logo at your website or blurry elements as well as the possibility of variations of colors in your printed materials. For example, if you made your designs in Canva or some other online design tool, in the end, you will not get the right files because they reduce their design options. Professional designers work in Illustrator that allows the graphic to be vectorized. That means that defined geometric shape will be adjusted when you try to resize them.

5: Inspire emotion

When a brand makes us feel something, there’s an instant connection made. If you can generate excitement, joy or the sense of expectation within your audience, you’ve done something right. Emotion also inspires action, which means your audience will be much more likely to undergo your desired next steps if you make them feel something first.

Male avatar
Alex Barratt

I'm a husband, father, son, scuba diver, mountaineer, adventure photographer, commercially licenced drone pilot, autism dad & climate change advocate. Ive a eye on a better brighter, cleaner more accepting future for all of us.

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  • Female avatar
    Kerry Robinson Reply
    11 June 2022, 2:07 pm

    Whilst brand building and positioning, it’s important to put your brand (and the content you’ve written for it) in front of all the right people. One good way to accomplish this is by joining forum conversations in order to promote the content you’ve written.

  • Female avatar
    Hazel Dunbar Reply
    7 July 2022, 01:55 am

    The printing of visual communicatory items should never be part of your brand identity development. Instead, your brand identity should be entirely developed and approved before a single piece of media is designed.

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