Social Media Marketing Trends in 2022

12 January 2022   |   by Alex Barratt   |   Social, Marketing
If you're paying for advertising on social media or just using organic marketing to promote your business online, here are some of the most popular digital trends of the year.

Short videos posts rocketed in 2020 thanks to new platforms like TikTok and the shift in users being online more since lockdown. Using TikTok, or Instagram Reels, or Snapchat story format style videos is a powerful tool in the box. Live video is gaining popularity at a rapid rate as well. The live-streaming industry increased 99% in 2020. It is safe to say that we will continue to see this inovative media flourish this year across all social media platforms.

Over the course of 2020, we saw a change across social media. People are no longer looking for fluffy feel good posts. They are seeking content which captivates, engages and enthralls. Content with real value (especially free value).

So think along the lines of:
  • Guides
  • Recommendation lists
  • Free Resources
  • Masterclasses
  • Workshops

So how does this relate to a modeling agency, an solicitors firm or a florist? Dig deep and find something that your clients would find useful, or something that your peers would find helpful. Lists, guides and insightful blog content will continue to serve your audience, plus they are really easy to repurpose year over year and just update relevant information.

If your not sure where to start, our biggest tip is to leverage what’s already working. You don’t need to reinvent the wheel.

We’ve found that 15-second content pieces outperform 30-second content pieces, as the Instagram Reel preview is limited to 15 seconds before people need to click See More. Stick to creating Instagram reels content that is 15 seconds long so that the full video plays on preview mode.Make sure that you add text to your video content to increase watch time, and also add a value-based caption to encourage your followers to “save” or “share” your Instagram reel. Remember, your Instagram reel will stop the scroll but the value you add in the caption will encourage people to take action on your piece of content. This will help your content perform better in the algorithm..

By taking advantage of these two big Instagram updates, marketers should expect to get more visibility and attract followers who could be ideal customers for your business. Remember, the most important thing is to stay consistent with your Instagram strategy as results happen over time, not overnight.

Ignite Organic Instagram Exposure

The time to embrace short-form video marketing is now. Instagram Reels can be 15 or 30 seconds long and I like to think of them as stories on steroids. Reels don’t have to be intimidating. They can be as easy as talking to your camera, just like stories. What makes reels so engaging is the fact that you can add music and text to keep things interesting.

Embrace the Shift to Online Shopping on Instagram

This shift toward contactless shopping will allow eCommerce stores to thrive even further in 2022. With social platforms such as Instagram and Facebook already beginning to integrate in-app purchasing, the steps traditionally required to convert a user to a customer will be reduced and the gap between ‘scrolling’ and ‘shopping’ will be significantly blurred.

Brands Must Humanize

Smart businesses will understand that being transparent, authentic, and even vulnerable is smart marketing in 2022. People connect with people. This means the brand should be personified in a way that reveals who they stand for and what they stand for.Get more faces out there, create more video, and talk about what matters to your core tribe.

Male avatar
Alex Barratt

I'm a husband, father, son, scuba diver, mountaineer, adventure photographer, commercially licenced drone pilot, autism dad & climate change advocate. Ive a eye on a better brighter, cleaner more accepting future for all of us.

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1 Comment
  • Female avatar
    Dani Moore Reply
    05 May 2022, 8:14 am

    With consistent updating, the right social media marketing strategy will lead to increased traffic, better SEO, higher conversion rates, improved brand loyalty, and much more. There are virtually no reasons not to implement some form of social media into your marketing strategy.

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