Start by taking stock of your business
The first step to discovering your brand’s identity is to take a long, hard look at your business.
- What’s the point of your organization?
- What are your brand’s values?
- What pain points are you addressing in your market?
Your brand as a person
Create brand consistency by centralizing assets, brand guidelines & UI.
- What does this “person” enjoy?
- What words would you use to describe this person to others?
- How would this person answer questions posed by his/her market?
With the basics on paper, move on to the next step: imagining what your brand would be like as a person. Given that you’re creating a “identity” for this corporate entity, this is a natural next step
The idea here is to look at what your brand is composed of and distill the elements into a theme that aligns with your company’s goals. This is the core aspect of what it means to define your brand’s identity.
The road to a great brand voice is one of self-discovery and trial and error. You might not get it right the first time, but that’s okay. What’s important is that you stick to the process and test the results over time. You’ll want to get feedback from your market on how well your voice resonates, but as long as you follow the above steps, you’ll be well on your way to a brand voice that’s effective at connecting with your audience.
Every voice needs to be aligned to a specific audience—no matter what the brand is.
